If you were to ask most knife people what Cold Steel is best known for, they’d probably say those insane videos showing president Lynn C. Thompson and others cutting pieces of thick rope or chunks of meat with heavy metal playing in the background.
While Cold Steel has gone through quite a transformation over the years, bringing some of the strongest folding knives to the market and constantly trying to improve in every way, it will always be known for its over-the-top marketing.
According to legend, they started making the videos more than 30 years ago to prove just how strong their knives were. Cold Steel claims the videos “stunned the industry” with their graphic testing.
Viral videos are often lame, but every now and again a video permeates the knife community by perfectly capturing what we have known all along and what the world at large often forgets: knives are awesome.
Here’s the back story before we get into what I love about the video.
According to an interview with The Washington Post, 22-year-old Chelsey Ryan was hosting a party Labor Day weekend when she Snapchatted a video of her 5-year-old cousin who was being particularly rambunctious that day.
So much content exists out there that it’s easy to miss something that’s really cool and informative. Even a guy like me who’s paid to notice everything that goes on in the knife world can miss a thing or two. But some things are still cool even after they’re a little old.
Brandmade.TV is a YouTube channel that makes pretty interesting and in-depth videos on how famous products are made — like a Pelican Case, Samuel Adams Beer, and Pyrex Measuring Cup. Although the channel hasn’t put out videos for a year, three of the videos in the archives focused on iconic knives. Let’s take a look.
Buck 110 Folding Hunter
The 110 is one of the most iconic knives of all time and became so prevalent that any knife in that style is known as a Buck knife. The video features an interview with CJ Buck, who’s the chairman and CEO of the company, on the process the knives go through to get to their final state.
Wenger Swiss Army Knife
Remember Wenger? In case you don’t, Wenger was known as the maker of the “Genuine Swiss Army Knife” (vs. Victorinox’s “Original Swiss Army Knife” tagline) before it was bought out by its main competitor Victorinox in 2005. Then, in 2013, Victorinox announced that there would no longer be two separate brands and merged the two together under Victorinox. Although some Wenger designs still exists, they’re under a different name.
I’ve said it countless times before but if you’re not following Steve Calvert’s Green Beetle YouTube channel, you’re doing something wrong with your life.
Steve is a national treasure (if you narrow the scope of “national” to knife community and “treasure” to nominally entertaining). I kid, of course, because Calvert makes some of the best knifemaking videos out there.
He usually conducts entertaining experiments and tries new things when making knives in his videos (like his ‘Murica Knife, which uses bacon, fries, beer, and Tums, and his most-viewed video on making a knife from a cable).
I have a confession: In my spare time, I like to watch knife restoration videos in the background.
It may sound odd but there’s something satisfying about taking a knife from a rust-covered dull piece of steel to a functional work of art.
Now, millions of people know how I feel.
If you’ve been on YouTube in the past week or have visited any knife sites, you’ve undoubtedly seen the top-trending video from Jun Yoshizuki about restoring a $3 knife to its previous $100 state.
Watch with awe.
I saw this video shortly after it came out and it has now garnered more than 11 million views as of posting.
Jun, who is a YouTube personality and chef, is known for making videos with his American wife Rachel about their experiences with Japanese culture. (He’s also known for making videos with his cat Kohaku in the background.)
On his own YouTube channel, his previous videos also garnered a few million views (including his second most popular video, which also deals with knives) so this isn’t necessarily a rags to riches story, but it’s always cool to see a knife-centric video get some love from the wider Internet.
If you’re not following the giant robot wars going on across the world, you’re not paying attention.
The team at the YouTube channel MegaBots Inc creates some awesome robots that they are planning to use to battle another giant robot very soon. Throughout the last year, they made the Mk.III robot, which is 16 feet tall, 10 tons, and worth $2.5 million.
So what does this have to do with knives?
Well, at the start of the year, MegaBots Inc teamed up with Simone Giertz — who is a non-engineer known for making awful robots — to make her infamous chopping machine significantly larger with the help of the Mk.III. Take a look.
Because that wasn’t part of the final design, the team had the leftover 500-pound knife that they decided to drop onto a used Toyota from a crane for laughs.
“I have no idea where I’m going from here, but I promise I won’t bore you.”
That’s a quote from the late great David Bowie and it’s a creed we should all live by. I guarantee you Steve Calvert of Green Beetle approaches every video he makes for YouTube that way.
Just a few weeks ago, we highlighted his thoroughly hilariously and ingenious video in which he forges the “Murica Knife” using fast food materials like french fries, bacon, and beer. In my humble opinion, his latest video simply titled “Forging a Bowie Knife” is even better.