If you were to ask most knife people what Cold Steel is best known for, they’d probably say those insane videos showing president Lynn C. Thompson and others cutting pieces of thick rope or chunks of meat with heavy metal playing in the background.
While Cold Steel has gone through quite a transformation over the years, bringing some of the strongest folding knives to the market and constantly trying to improve in every way, it will always be known for its over-the-top marketing.
According to legend, they started making the videos more than 30 years ago to prove just how strong their knives were. Cold Steel claims the videos “stunned the industry” with their graphic testing.
Fortunately (or unfortunately, depending on who you ask), Cold Steel is still at it.
For 2018, they’re making another version of its proof series of videos called Iron Proof.
The series will will focus on the pretty much the entire catalog, including the new models for 2018.
Sure, some of it is simply outrageous fluff like this video:
But I always appreciate the testing videos that show the strength of the knives. (I still contend that the videos comparing a Cold Steel knife with a comparable knife from a competitor were most informative.)
For a look at what to expect, watch this video from the other day showing Andrew Demko testing the Cold Steel Colossus.
If you’re interested in seeing more of the videos, check out the Cold Steel YouTube page and give them a subscribe.