It’s been 40 years since Kershaw Knives started making knives and to celebrate its long and storied history, they’ve changed up the logo.

If you can’t notice a change, that’s because it’s fairly minor. Still, it warrants a mention. Here is the old logo and new logo for you to compare.

Old Logo

New Logo

As you can see, Kershaw got rid of the rounded lettering for blockier text that fits together nicely. The new logo is definitely tighter and more legible—something that’s always a big plus in logos.

But you’ll notice that both the signature “k” in Kershaw and the iconic red coloring is unchanged. Overall, I think the changes are just enough to inject some newness into it without shaking things too much (because too much change in a logo can cause outrage). Good job, Kershaw.

By the way, don’t forget we’re giving away a Kershaw Blur here.

More Posts from Knife Depot

Knife Rights Releases Rankings of 10 Worst Anti-Knife Cities Since its inception in late 2006, Knife Rights has worked hard to lobby against those with an anti-knife agenda. The organization has done a ton o...
Teacher punished for demonstrating use of tools, including a... A Chicago elementary school teacher is being charged with possessing a weapon at school after he was teaching his class about garden-variety tools and...
Doctor Saves Choking Woman with Pocket Knife The knife used to save Pauline Larwood. (Rachel Cook/ The Californian) When you read about people in life or death situations, they're usually hik...